As the Senior Creative Producer and Project Manager for Mr. Santa, Crystal led a multidisciplinary team of songwriters, engineers, and producers to deliver a full creative brief in under seven days, contributing hands on as a producer throughout the project. She oversaw all stages of production, from concept development and team coordination to technical workflows, ensuring on time delivery of high quality music assets.

The project earned praise from the film’s director for its creativity, execution, and cohesion. The independent film debuted with a sold out premiere in New York, with additional select screenings demonstrating strong audience engagement.

Crystal also spearheaded a social media campaign to amplify the film and soundtrack, including a viral artist video that garnered nearly 2.2 million views, significantly expanding audience reach. This project highlights her ability to lead fast paced creative teams, deliver under tight deadlines, and translate artistic vision into measurable impact.